Planning is the “act of formulating a program for a definite course of action” [1] Before undertaking any sort of project or task, a plan must be developed. “Preparation of a comprehensive plan will not guarantee success, but lack of a sound plan will, almost certainly, ensures failure.” [2] The plan should be a “realistic view of the expectations” [3]. It is the key to growth, helping too forecast the future to some extent and bridge the gap between where we stand and where we intend to go. There are numerous critical elements that a plan must contain in order to be effective. The plan should be set by a person having authority and define a clear and realistic goal. It should be easily measurable in qualitative and quantitative terms in order to provide a benchmark upon which actual performance can be measured and assessed. Additionally, the plan should outline specific strategies to implement throughout the project so that there is a clear definition of action towards achieving short and long term goals. However, a plan is never perfect. It cannot exactly predict the future but when done correctly, it can provide the best possible direction in successfully completing the project or goal.
One of the most effective tools in strategic planning is the SWOT analysis. “It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective” [4]
References
1. http://wordnet.princeton.edu/perl/webwn?s=planning Accessed: May 26, 2008.
2. http://en.wikipedia.org/wiki/Planning#Planning_basics Accessed: May 26, 2008.
3. http://en.wikipedia.org/wiki/Planning#Planning_basics Accessed: May 26, 2008.
4. http://en.wikipedia.org/wiki/SWOT_analysis Accessed: May 26, 2008.
5. http://thinkexist.com/quotation/he_who_fails_to_plan-plans_to/169985.html Accessed: May 26, 2008.
Image - http://upload.wikimedia.org/wikipedia/commons/thumb/0/0b/SWOT_en.svg/320px-SWOT_en.svg.png Accessed: May 26, 2008.
Haughey, D 2008, Project Planning A Step by Step Guide, Accessed: May 26, 2008. <http://www.projectsmart.co.uk/project-planning-step-by-step.html>
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